Once your sign-up questionnaire is live, the next question is how those answers become a group you can actually aim a campaign at. This is a planning article rather than a click-by-click guide, because what decides whether an answer can become a group happens when you design the question — not once the answers are in. About 6 minutes to read.

⚡ Quick Path: design questions using the closed answer types Dropdown, Radio or Checkbox → collect enough answers → tell the DeepBLOK team which question and which answer value you want a group for → pick that group in Select Segmentation when you build a campaign

Requirements before you start

  • The questionnaire already collects answers — the Custom Questions panel is live and holds up to 5 questions per brand. The article on creating a customer questionnaire covers building it.
  • Segments exist and already work for campaigns — the Select Segmentation dialog in the campaign editor lists groups with their name, their description and how many customers each holds.
  • Creating a new group isn't something the screens let you do yourself — across every screen checked, that dialog selects from existing groups. There is no create or edit control.
  • Talk to the DeepBLOK team who look after your brand before planning a campaign that depends on a group that doesn't exist yet.

📌 Good to know: the highest-value thing you can do today is get the question design right, because a question built on the wrong answer type collects answers that can't be grouped — and that can't be fixed retroactively for answers already gathered.

⭐ The thing that decides everything: the answer type you pick

Custom Questions offers 5 answer types, and they fall into 2 camps as far as grouping is concerned.

Answer typeHow the customer answersHow groupable it is
DropdownPicks one value from your listDirectly groupable — everyone's answer comes from the same set
RadioPicks one from the options on displayDirectly groupable, same reason
CheckboxPicks several, with a min and max you setGroupable, but one customer can belong to several groups at once
Short TextTypes a short answerHard — no 2 people type it the same way
ParagraphTypes a long answerExcellent for understanding customers, unsuited to grouping

The reason is consistency. Ask "what do you like to drink?" as Short Text and you get coffee, iced coffee, latte, Coffee and i like coffee thanks — all the same thing, 5 different values to the system. Make it a Radio with the options Coffee, Tea, Juice and everyone answers in the same word, countable as a group immediately.

Advice that fits most brands: of your 5 available questions, keep at least 3 as closed types and spend at most one on free text.

⚠️ Watch out: the answer type can be changed later on screen, but there's no confirmed information about what happens to answers already collected when you do. If you have to change the answer type of a question people have already answered, check with the DeepBLOK team first.

Design the options so they become campaignable groups

Getting the answer type right isn't enough on its own. The options themselves have to translate into campaigns.

1. Build options from what you'll do next, not from what you're curious about If someone answers Tea and you have no promotion for tea drinkers, that option does no work. Walk down the list and check every option has a campaign waiting for it before you save the question.

2. Don't make the options finer than you need 12 options leaves each group too small to be worth a campaign. 3 to 5 is usually the sweet spot. The system allows up to 15 hand-typed options, but the ceiling isn't a target.

3. Fill in Thai and English so they mean the same thing Every option has both language fields. If the 2 versions read differently, answers from your Thai-language and English-language customers can't be compared.

4. Always leave an option that covers everyone else Something like Other stops customers who don't fit picking something at random — which is exactly what contaminates the other groups.

✅ Check your understanding: if you can say what campaign each question in your questionnaire will produce, and which options don't have a campaign waiting for them yet, your questionnaire is genuinely ready to be used.

Beginner's Guide

1. Ask the DeepBLOK team to build the group from the answers The main route. Tell them which question and which answer value you want a group for. Once it's prepared, that group appears in the Select Segmentation dialog with its name and customer count. The article on sending coupons to a customer segment covers choosing and using it.

2. Target individuals by account number Available right now with no waiting. If your team already has the list of customers who gave the answer you want, enter their account numbers on the Upload Target tab when building the campaign — see the article on sending coupons to named customers. This suits a small trial run before investing in a permanent group.

3. Use an existing group in the meantime The Select Segmentation dialog usually already carries behaviour-based groups — customers holding points they haven't used for a while, for instance. Those are ready to campaign to today, and are useful for testing an offer before your questionnaire-based group exists.

Common Problems

SymptomCauseFix
A group built from questionnaire answers isn't in the selection dialogThat dialog selects from existing groups; it doesn't create themTell the DeepBLOK team which question and which answer value you need a group for, then come back and pick it once it's ready
The answers collected are all different, so nothing can be groupedThat question uses Short Text or ParagraphAdd a closed-type question for the data you need to group on, and keep the free-text one for understanding customers
The group is too small to be worth a campaignThe options are too fine-grained, or too few answers have accumulatedMerge similar options, or wait for more answers to build up
The group shows 0 in the dialogNo customer currently meets its conditionsIts Select button is greyed out — choose another group, or ask the team whether the conditions still match your current data
You want to change a question people have already answeredThere's no confirmed information about what happens to existing answersCheck with the DeepBLOK team before changing anything, so you don't damage what you've gathered
Existing members have no answers on fileThe questionnaire is asked at sign-up, so earlier members never saw itPlan campaigns with the legacy member base separated out, or ask the team about giving existing members a way to answer

Frequently Asked Questions

Q: Where can I see an individual customer's answers?

A: There's no confirmed information yet about which Backoffice screen shows them. Before planning work that depends on reading individual answers, ask the DeepBLOK team who look after your brand what report or export exists for it.

Q: Can I create a customer group myself yet?

A: Across every screen checked, the Select Segmentation dialog picks from existing groups — there's no create or edit control. New groups are prepared through the DeepBLOK team. If that changes in a future version, the team will let you know.

Q: How many questions do I need for useful grouping?

A: The system allows 5 per brand. In practice, 2 or 3 closed questions that match campaigns you actually run beat 5 asked out of curiosity — a long questionnaire is a good way to lose people mid-signup.

Q: Does a Checkbox question put one customer in several groups?

A: By the nature of a multi-select question, one customer holds more than one answer value. So plan for a customer meeting several groups' conditions and receiving several messages. Look through what's under the Scheduled chip before scheduling anything new.

Next Step

The highest return right now isn't waiting for a feature — it's making the answers already flowing in usable. The next thing to do is open your questionnaire and check which questions are Short Text when they should be a closed type, and fix them before any more answers accumulate.

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