Everything a sent campaign achieved is readable from the Targeted Campaign List page without opening the campaign. The table carries 3 numeric columns that follow the customer from receiving the message through to using the coupon. About 5 minutes per review round, and nothing in this article changes any campaign data.

⚡ Quick Path: Targeted Campaign → the Published chip → read Reached, Clicked and Used on that campaign's row → press View Report if you need more detail

Requirements before you start

  • Access to Targeted Campaign — if it isn't in your left sidebar, ask an Admin on your team to grant it first.
  • At least one campaign already sent — figures only appear for campaigns with a Published status.
  • A record of which group each round went to — the table gives you numbers but not the reason behind them. The context about audience and timing has to come from your team's own notes.

📌 Good to know: these figures are per campaign, not a brand-wide view. For monthly totals like member counts or sales, use the monthly summary dashboard instead.

Read campaign results in 3 steps

1. Open the list and filter to what's been sent

In the left sidebar, click Targeted Campaign to reach Targeted Campaign List.

Above the table sit 6 status chips, each with a count. Click Published to filter to the campaigns that have actually gone out — the only status with results to read.

The other chips earn their place in a review too. Fail tells you which rounds didn't complete, and Scheduled tells you what's still queued. Open all 3 in each review round.

5.7.1 the full Targeted Campaign List page showing all 6 status chips with their counts, and the table with the Reached, Used, Clicked columns and the View Report button — highlight the Published chip and the 3 numeric columns.
The Targeted Campaign List page and its campaign result columns

2. Read the 3 columns left to right

The 3 columns happen to line up with the customer's journey — received, tapped, used. Read them in that order.

ColumnWhat it reportsWhat it decides
ReachedHow many customers the campaign got toWhether the audience size and the channel are working
ClickedHow many times customers tapped the button in the messageWhether the copy, image and button label are compelling enough
UsedThe coupon use rate, as a percentageWhether the reward matches what that group actually wants

Other columns on the same row fill in the context: Name, Create date & by, Objective (coupon campaign or notification campaign), and Status, which shows the real send timestamp beneath the word Published.

3. Open View Report when you need more

To the right of each row sits a View Report button that opens that campaign's own report. The Action column, the 3 dots, manages the row itself.

For a weekly or monthly review, the 3 table columns are usually enough — they let you compare across campaigns on one screen. Open an individual report when a campaign's figures are far enough from expectation that you need to find out why.

✅ Check your understanding: a campaign with high Reached but very low Clicked most likely has a copy-and-artwork problem, not an audience problem. High Clicked but low Used most likely has a reward or redemption-conditions problem. If you can answer both without scrolling back, you're ready to use this table on real work.

Note on reading the figures: they show where people dropped out, not why

The 3 columns are most useful read as a sequence, because the gaps between them are where customers fell away.

The pattern you seeThe likely causeWhat to try next round
Reached far below what you expectedThe audience was smaller than you thought, or Limit coupon was setOpen the campaign and check that value against the Target Reach figure from when you built it
High Reached, low ClickedThe title, image or button label isn't pullingRewrite the title around the benefit, and check the button label is readable on the fill colour you chose
High Clicked, low UsedThe reward isn't wanted, or the conditions are too hardTry a different reward, or a longer coupon expiry, next round
All 3 low togetherWrong send time, or the offer doesn't fit that audienceCompare the send time against a round that worked, and change one thing at a time

Recommendation: change one variable per round. Change the audience, the send time and the reward at once and a better number won't tell you which one did it.

Common Problems

SymptomCauseFix
A just-sent campaign has no figuresIts status is still In Progress — the system is still sendingWait for Published and refresh before concluding something is wrong
Used reads 0.00 % although coupons went outCustomers haven't redeemed yetCompare against the expiry date you set; if there's plenty of time left, check again nearer the expiry
Reached is lower than the group you choseLimit coupon was set, or the channel couldn't reach some customersCheck the campaign's Limit coupon value first, then look at the channel
You can't find the campaignThe table is filtered by another chipClick All and use the Search box on the campaign name
Last month's campaigns have disappearedThe table pagesMove to the next page, or re-sort from the Create date & by header
You need the figures for a reportThe on-screen table is read-onlyPress that campaign's View Report, and ask the DeepBLOK team about reports that export to a file

Frequently Asked Questions

Q: What is Used a percentage of?

A: It reports the coupon use rate as a percentage. The screen doesn't state the denominator — whether it's coupons issued or customers reached. The safe use is comparing your own campaigns against each other, which share whatever basis it is, rather than converting it back into a number of coupons.

Q: How often do the figures update?

A: The screen doesn't state a refresh cycle. In practice, check again the next day before drawing conclusions about a fresh campaign — especially Used, which depends on customers coming in over several days.

Q: How often should I review campaign results?

A: A cadence that works for most brands is weekly for Reached and Clicked, which settle quickly, and monthly for Used, since coupons live longer. Write the figures down each round — the table shows only the current value and keeps no history to compare against.

Q: What should I do about a campaign showing Fail?

A: Check 2 things first: the reward's remaining code count, and whether the reward is still active. Then build a new campaign, since the screen states only Draft items are editable.

Next Step

Campaign-level figures tell you which round worked, but not whether the business is better off — the next thing to do is open the monthly summary dashboard and compare a month with heavy campaign activity against one without, because that's the number that answers whether the campaigns are worth running.

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